The ChloChel Brand is a woman-owned business hailing from Brooklyn, NY. We're dedicated to giving you the very best of casual wear, with a focus on quality, affordability, uniqueness and impeccable customer service.

ChloChel's mission is to Empower, Inspire and Uplift women to be Confident, Strong and Resilient.

The ChloChel Brand was named after my precious and fashionable granddaughters Chloe and Chelsea.  It's a family business that has come a long way from its beginnings in a Home Boutique in Brooklyn, New York and inspired by their love of fashion and makeup.

Chloe is 10 years old and loves makeup, she's now researching designing her own brand of lip gloss. Chelsea is 13 years old and is a fashionista looking to start her own One Stop Grooming Salon in the future. Growing up, they always played dress up with my shoes and makeup and I was always inspired by their sense of style.

When I first started out, my passion for fashion and unique clothing drove me to do intense research and gave me the impetus to turn hard work and inspiration into a booming online store.

ChloChel isn't my first foray into retail.  I previously owned a brick and mortar store, but, like most other mom and pop shop owners in New York City, was faced with the tough decision to sell because of drastic rent increases. 

With over 15 years of retail experience, I understand that superior quality, value, and impeccable customer service are the cornerstones of any store, online or offline, so these values are our top priority.

We hope you enjoy our products as much as we enjoy offering them to you. If you have any questions or comments, please don't hesitate to contact us.


Juliana, Founder