“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street. Fashion has to do with ideas, the way we live, what is happening.” – Coco Chanel

ChloChel knows that fashion is more than the clothes you wear. Fashion is a mindset, an experience, a lifestyle.

ChloChel's founder, Myrna, understands the power and purpose of fashion. That is why she created a boutique fashion company devoted to finding new and unexpected pieces for women over forty, pieces that embellish the way we live.

Our Story

Based in Brooklyn, New York, all that this beautiful and complex city offers permeates through ChloChel’s unique fashion range.

The brand name ChloChel came into being as a homage to Myrna’s two beautiful granddaughters, Chloe and Chelsea. These girls, with their killer sense of style and zest for life, are what really inspires her. They know what it means to live life to its fullest. ChloChel was created to always be on the lookout for amazing clothing that is far from the norm.  

Our Mission

ChloChel is about fashion that empowers, motivates and uplifts women. Women should be able to wear whatever they feel Confident and Comfortable in and instantly feel beautiful.

Our mission is to clothe women in beautiful fashion pieces that, empower and embolden them to be confident in what they wear, no matter their age.

ChloChel curates hand picked and high quality apparel that makes a bold statement for the grown and sexy woman over 40.

Feel Confident, Empowered, Rebellious and Beautiful when wearing our clothing.