“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street. Fashion has to do with ideas, the way we live, what is happening.” – Coco Chanel

ChloChel knows that fashion is more than the clothes you wear. Fashion is a mindset, an experience, a lifestyle.

ChloChel's founder, Myrna, understands the power and purpose of fashion. That is why she created a boutique fashion company devoted to finding new and unexpected pieces that embellish the way we live.

ChloChel’s mission is to clothe women in beautiful fashion pieces that uplift, empower and embolden them to become the queens they were born to be.

Our Story

Based in Brooklyn, New York, all that this beautiful and complex city offers permeates through ChloChel’s unique fashion range.

The brand name ChloChel came into being as a homage to Myrna’s two beautiful granddaughters, Chloe and Chelsea. These girls, with their killer sense of style and zest for life, are what really inspires her. They know what it means to live life to its fullest. ChloChel was created to always be on the lookout for amazing clothing that is far from the norm.  

Hi, I’m Myrna

I’m a proud Caribbean Entrepreneur. Born and raised in the beautiful island of Saint Lucia, I honor and proclaim my Caribbean heritage.

Caribbean culture, with its openness, inclusivity and resilience, has inspired me to become the type of woman I am today. And these are all values that I can now impart to other women through my fashion label.

Our Mission

ChloChel is about fashion that empowers, motivates and uplifts women. Women who are going through life's hurdles should be able to don beautiful clothing and instantly feel beautiful too. I saw a need in the market for a store that carries apparel for the woman who loves to dress conservatively but still look Hot and Sassy. ChloChel is about helping every woman feel beautiful in a range of handpicked, high quality apparel.

Feel inspired, uplifted, rebellious and beautiful when wearing our clothing.

ChloChel is fashion, made for empowered women.