OUR MISSION

When my two granddaughters, Chloe and Chelsea, came into the world I knew I had to leave them a legacy. A legacy that reminded them of their proud heritage and served to inspire them in becoming empowered young women.

That is how the brand ChloChel was born. The name is inspired by my love for these two young girls. But ChloChel is also about loving who we are as women. Women who can take a stand and make a difference.

As a proud Entrepreneur, born and raised in the Caribbean, I honor and proclaim my heritage.

Caribbean culture, with its openness, inclusivity and resilience, has inspired me to become the type of woman I am today. And these are all values that I can now impart to other women through my fashion label.

I was raised by a strong woman who instilled in me to always believe in myself and to never give up on anything I set out to do. 

Women are resilient, but when a woman is going through difficulties in life, she needs to be reminded that she is strong and can overcome anything that comes her way.

That is why ChloChel's mission is to spread inspirational and uplifting messages through fashion.

The ChloChel Brand is designed with messages to Empower, Motivate and Uplift women who are going through life's hurdles and to encourage them to continue to strive for excellence.

Whether you're a single parent raising kids, a woman going through a divorce or relationship breakup, a young girl struggling in school or a woman who just need a daily dose of inspiration, you'll find some comfort when you wear our clothing.

I want you to feel inspired, uplifted, rebellious and confident when wearing our clothing

ChloChel is empowered fashion, made for empowered women.

Juliana, Founder